Logitech Ultimate Ears Boom Postcards Campaign 2021
Postcards Campaign
Worked in pair for this assessment and developed an advertising campaign with a series of three postcards to form the basis of Logitech's campaign.
Researched, developed concepts, designed for the solutions.
Responsibilities:
-
Identify the concept and role of creativity and innovation in society, business and economics, including the relationship between technology and creative activity.
-
Examine the role of the art director, copywriter and other disciplines and stakeholders in the creative development process.
-
Explain the principles, practices, processes, formats, and techniques involved in the creation, production, and evaluation of advertisements.
-
Evaluate and apply creative concepts in relation to creative briefs..
Achievements:
-
Received Distinction scores.
-
Ongoing development of research, communication, and critical thinking skills
